In Spain, France, Greece and Serbia consumers want healthy food
In countries where it is difficult to find ecological food products, consumers are willing to pay more?
20.12.2005 |Margriet Samwel
In Spain, France, Greece and Serbia consumers want healthy food
Global TGI Barometer
http://www.tgisurveys.com/news/Barometer/Barometer_Environment.htm
TGI facts and figures from around the world
Where are the 'greenest' consumers?
February 2005
Many consumers care about the environmental impact of the products they buy, and informed consumers can use their purchasing power to shape environmentally friendly markets. A number of recent studies confirm the rise of an eco-conscious, or 'green' consumer base. Consumers are increasingly integrating their environmental and social values into their purchasing and investing choices - and are seeking to support organisations that deliver on such values. TGI looked at consumers in 15 countries to find out more about green shoppers around the world.
Where are the greenest shoppers?
The research reveals that over two-thirds (69%) of Brazilians say that they would be prepared to pay a premium for environmentally sound products, making them the most green-minded consumers of those in all the countries analysed. An impressive 88% of people in Brazil also believe that people have a duty to recycle.
Elsewhere in the world, large proportions of consumers living in Iran, Spain and France say that it's worth paying more for products which don't harm the environment. Least likely to say they would pay more to 'buy green' are the British, Americans and Germans. use their purchasing power to shape environmentally friendly markets. A number of recent studies confirm the rise of an eco-conscious, or 'green' consumer base. Consumers are increasingly integrating their environmental and social values into their purchasing and investing choices - and are seeking to support organisations that deliver on such values. TGI looked at consumers in 15 countries to find out more about green shoppers around the world.
Where are the greenest shoppers?
The research reveals that over two-thirds (69%) of Brazilians say that they would be prepared to pay a premium for environmentally sound products, making them the most green-minded consumers of those in all the countries analysed. An impressive 88% of people in Brazil also believe that people have a duty to recycle.
Elsewhere in the world, large proportions of consumers living in Iran, Spain and France say that it's worth paying more for products which don't harm the environment. Least likely to say they would pay more to 'buy green' are the British, Americans and Germans.
